Education Sessions

Developed under the expert guidance of the InterBev Advisory Committee and the IBWA Education Committee, the InterBev 2010 education program provided cutting-edge knowledge to attendees.  The education program was organized along the following tracks: Trends, Operations/Management, Sustainability and Technical/Regulatory. 

Sessions featured speakers whose operational knowledge of the beverage industry informed and educated participants, leaving them with the most up-to-date information on issues of interest to your business.

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TUESDAY SEPTEMBER 21, 2010

1:00 PM - 2:15 PMTRENDS: Bottled Water Sales Trends Room 206A/B

Barclay Griffiths, Managing Director & CFO, Beverage Marketing Corporation

 

In this session Barclay Griffiths will discuss the current status of the bottled water category in the context of the overall U.S. beverage marketplace. He will provide historical analysis of the key bottled water segments and individual company performances coupled with BMC’s 2009 Industry Outlook and projections for the category’s future. The session will also discuss the current landscape of bottled water valuations.

1:00 PM - 2:30 PMOPERATIONS/MANAGEMENT: How to Get the Most from Your IBWA Membership Room 207A

Joseph K. Doss, President and CEO, IBWA

 Stewart Allen, Chairman, IBWA (pictured at left)


This session will answer the question, “What can IBWA do for me?” Key IBWA leaders, members, and staff will highlight the work of the association, and how  that work impacts your company and the industry. Discover what IBWA resources are available so you can maximize the value of your membership and find helpful solutions for the challenges your company faces.

1:00 PM - 4:30 PMBottled Water Plant Tour (1 CEU) Departs West Building Entrance Driveway

Tour DS Waters’ bottling facility which produces 1 gallon, 3/5- gallon, and 2.5 gallon spring, purified, distilled and fluoridated water products for residential and commercial customers throughout the Central Florida.  This tour will include DS Waters’ state-of-the-art purification processes, world-class disinfection systems, start of the art mineral injection, and robotic loading technology.  Bus transportation will depart from the West Building A/B Entrance Driveway.  You can select one of four departure times and will want to allow 2 hours for the transfers and tour. (Ticketed event.)

2:30 PM - 3:45 PMTRENDS: "Bottled Water: It's Future Course" Room 207C

Ross Colbert, Managing Director - M&A Americas, Zenith International, Ltd.

 

What is going on in the current U.S. bottled water market? What are the growth trends? Where is industry consolidation taking place? What is the impact of POU coolers in the future and how are bottled water companies integrating POU? Learn what you need to know to define your future course.

2:30 PM - 3:45 PMTECHNICAL/REGULATORY: WQA Point-of-Use (1 CEU) Room 207B

Joseph F. Harrison, Consultant, Water Quality Association

 

Joe Harrison reviews water treatment chemistry and provides an overview of water treatment technologies such as reverse osmosis, filtration, activated carbon, and ion exchange. Harrison will describe the design of a generic POU reverse osmosis system, the difference between hard water and soft water, water treatment ion exchanger configurations, factors affecting filtration of particles from water, and the different properties of activated carbon produced from different raw materials.

2:30 PM - 4:30 PMOPERATIONS/MANAGEMENT: Issues Session for Small Bottled Water Companies Room 308B

This session gives small bottled water producers and distributors an opportunity to get helpful and up-to-date information and join in on an active dialogue about best practices and solutions.  A panel of industry experts, comprised of IBWA members and staff, will lead the discussion and answer questions about challenges you may be facing at your company.  Topics for the session include:

  • An Update on Bispehenol A (BPA) and HOD Bottled Water Containers
  • The New FDA Microbiological Rule
  • Effective Marketing Ideas for Bottled Water Companies
  • How to Increase Route Efficiencies and Decrease Costs
  • The Issues You Bring to the Discussion

4:00 PM - 5:15 PMSUSTAINABILITY TRACK: Packaging Innovations (1 CEU) Room 207B

WEDNESDAY SEPTEMBER 22, 2010

9:00 AM - 10:15 AMTECHNICAL & REGULATORY: Polycarbonate/BPA Updates (1 CEU) Room 206 A/B

Steven Hentges, Ph.D., Executive Director of the Polycarbonate/BPA Global Group, American Chemistry Council

 

Regulatory bodies worldwide, including the U.S. Food and Drug Administration, authorize the use of polycarbonate for beverage and food containers based on an extensive scientific database that supports their safety. However, in recent years the raw material used to make polycarbonate, bisphenol-A (BPA) has been alleged to be an “endocrine disruptor” that may cause health effects at very low levels of exposure. This session will provide an update of the current health and environmental issue landscape for BPA and polycarbonate plastic.

9:00 AM - 11:00 AMTECHNICAL/REGULATORY: Bottled Water 101 (Updated for 2010) (2CEUs) Room 207C

Bob Hirst, Vice President, Education, Science, and Technical Relations, IBWA

 

Are you new to the industry? If not, are your route sales and marketing people in need of industry education? Do they know the difference between artesian and spring water? Would you like a review of our industry’s basics? Maybe you are studying for the Certified Plant Operator (CPO) exam. This simplified version of IBWA’s famous A to Z seminar, with technical terms no longer than 25 letters, is just what you need! Guaranteed!

10:30 AM - 11:45 AMSUSTAINABILITY: Engaging Consumers to Improve Plastics Recycling (1 CEU) Room 206 A/B

Sandra Keil, Earth911.com

 

Earth911.com is an environmental services company that addresses product end-of-life solutions for businesses and consumers.  Through its innovative Recycling Directory, Earth911.com hosts information for hundreds of products in over 110,000 listings across the country.  It provides the platform and tools needed to support recycling and proper disposal for various products, giving the people who buy them a number of ways to participate in companies’ sustainability initiatives.  Learn about the tools available to you that will improved your ability to engage consumers and increase plastics recycling.

10:30 AM - 11:45 AMOPERATIONS/MANAGEMENT: Fuel Price Protection Room 207A

Stephen Fletcher, Direct - Channel Sales, Pricelock

 

Attendees will learn about new opportunities in fleet management as it relates to fuel.  The session will cover risk management solutions that provide fuel price protection, fuel surcharge management and employee benefit programs to businesses of all sizes.  Carbon offsetting and neutrality will also be discussed.

11:00 AM - 12:00 PMTECHNICAL/REGULATORY: Bottled Water and Tap Water: Just the Facts (1 CEU) Room 207C

Bob Hirst, Vice President, Education, Science, and Technical Relations, IBWA

 

Environmental activists and media have long misinformed the public about how bottled water is regulated and tested. They claim that public drinking water is tested more frequently than bottled water.  They claim that bottled water is regulated for quality less stringently than public drinking water. Come see and hear the truth about how bottled water compares to tap water. This session focuses on the facts, with factual illustrations and examples. After attending, you’ll be equipped to respond to local allegations about shortfalls in bottled water regulations.

12:00 PM - 1:00 PMTRENDS: Beverage Can Trends and Innovations Room 207B

Jim Peterson, Vice President, Marketing and Corporate Relations, Ball Corporation

 

Beverage packaging has evolved in many ways over the last several decades. And the aluminum can is no longer just a can. Don’t miss this session to learn about new and exciting developments in the beverage can manufacturing industry.

12:00 PM - 1:00 PMTECHNICAL/REGULATORY: Global Food Safety Initiative (GFSI) Audits (1 CEU) Room 207C

Christoper D. Dunn, General Manager, Beverage Quality Program, NSF International

 

The GFSI is becoming a significant market driver for food safety programs.  Major customers such as Safeway, Wal-Mart, Sysco, etc. are now requiring that some suppliers implement a bench marked GFSI food safety standard.  This session will provide an explanation of GFSI, how it differs from other Certifications and a comparison of the most prevalent programs, 9BRC, SQF and FS22000).

12:30 PM - 2:00 PMSUSTAINABILITY: Plastic Packaging Forum (1.5 CEUs) Room 206A/B

Dennis Sabourin, Executive Director, NAPCOR (pictured at left)

Steven Hentges, Ph.D., Executive Director of the Polycarbonate/BPA Global Group, American Chemistry Council 

Ralph Vasami, Executive Director, PETRA

 

Representatives from the plastics industry will provide the latest updates on polycarbonate and PET container issues. Bring your questions about plastics and packaging innovations to this panel of experts.

1:00 PM - 2:00 PMOPERATIONS/MANAGEMENT: Life Cycle Inventory (LCI) Session (1 CEU) Room 207A

Tamika Sims, Ph.D., Director of Science and Research, IBWA

 

IBWA has commissioned a life cycle inventory (LCI) of the bottled water industry for 2007. The LCI executive summary and three LCI tools (interactive spreadsheets) for small pack, home and office delivery (HOD), and combination plants highlight material inputs, energy consumption, and environmental emissions.  They were designed to be the basis of further study of the potential improvement of resource use and environmental emissions associated with bottled water product systems. This session will reveiw the LCI data, explain how to interpret the data, and demonstrate how it can be used in your business.

1:00 PM - 2:00 PMTECHNICAL/REGULATORY: Emerging Contaminants: What's Next to be Regulated? (1 CEU) Room 207C

THURSDAY SEPTEMBER 23, 2010

9:00 AM - 10:15 AMOPERATIONS/MANAGEMENT: Returnable Asset Management Room 207A

Ed Ballina, Director, South Business Unit, Pepsi Beverages Company

Kevin Marrie, Director, Sales & Marketing - Material Handling Identification Systems, the Kennedy Group 

 

The loss of assets is an important topic for every beverage business.  In this session, attendees will hear case studies on lowering the loss of returnable assets in the food and beverage industry, and learn about industry initiatives that are underway in this area.  This presentation will include information on everything from beverage containers to pallets, racks, crates and more.

9:00 AM - 10:15 AMTRENDS: Ingredient Trends: Natural Colors in Beverages Room 206 A/B

Emina Goodman

 

The ingredient world is an ever-evolving one. In this session, Goodman will focus on natural colors suitable for use in a wide variety of beverage applications.  This will include sources, properties and stability characteristics as well as a visual representation of the various shades achievable.   This presentation will primarily focus on colors permitted by the FDA for use in the US (these are FDA's "exempt from certification' color additives"). This session will also cover moving from synthetics to natural colors, colors currently on the market, the Southampton study, and many other topics relevant to colors in the beverage segment.

9:00 AM - 10:15 AMSUSTAINABILITY: Cans: Infinitely Recyclable Room 207B

Moderator:  Robert Budway, Can Manufacturers Institute

Panelists:  Allison Buchana, ALCOA

Steve Thompson, Curbside Value Partnership/Keep America Beautiful

Phil Bresee, Broward County, Florida Waste and Recycling Services

 

Aluminum is a resource often used in our industry’s packaging, and also one that has an interesting life cycle. This panel discussion will examine the aluminum beverage can’s environmental sustainability and 100 percent recyclability. Participants will learn about can recycling rates, as well as myriad environmental benefits associated with their recycling.

9:00 AM - 10:15 AMOPERATIONS/MANAGEMENT: Recent Values of Bottlers and Possible Effect of Tax Law Changes Room 207C

Marion B. Glover, President, Glover Capital, Inc.

 

Have you ever wondered how beverage businesses are valued?  What factors influence the value of your business and what are the current trends in sales values (including recent prices paid for major Pepsi and Coca-Cola Bottlers)?  The speaker will answer these questions and more including the possible impact of federal tax law changes on Bottler values and how Valuation Tools can be used to pick the best operating strategy.  He will also cover the emergence of new beverage brands and how they have led to new profit-enhancing businesses and the possible effects of the current restructuring by the major franchisors on independent bottler values.

10:30 AM - 11:45 AMTRENDS: U.S. Market Trends Room 206 A/B

Gary Hemphill, Senior Vice President, Information Services, Beverage Marketing Corporation

 

Our industry is one that continues to change to meet consumer demand. But to meet the changing tastes of Americans, we need to know what our consumers are drinking. With industry innovation, we are faced with an ongoing emergence of new brands, companies and even product categories. At the same time, consumers are growing more discerning. Where does that leave us? With an increasingly more complex marketplace for beverage companies, suppliers and retailers. Learn about these developments, challenges and opportunities in this thought-provoking presentation.

10:30 AM - 11:45 AMSUSTAINABILITY: Sustainable Water Supply Management (1 CEU) Room 207A

Jack Donohue, Geologix, Inc.

 

Water, and our use of it, is a cornerstone environmental issue. This seminar will provide a planning-level overview of a comprehensive range of water-supply sustainability factors and summarize management techniques for achieving a sustainable water-supply outcome while optimizing product quality.

10:30 AM - 11:45 AMOPERATIONS/MANAGEMENT: Keeping the Doors Open: Ensuring the Successful Succession of Your Family Business Room 207A

Leon B. Resnick, Partner, Resnick Associates (pictured at left)

Terrance K. Resnick, Partner, Resnick Associates


Profitability aside, keeping family-owned and privately held businesses (regardless of industry), alive in today’s marketplace has become increasingly more challenging. With only one-third of family businesses surviving to a second generation, speakers will address some of  the biggest challenges faced in transitioning one’s business in a cost- and tax-efficient manner. A MUST ATTEND session for business owners, speakers also will share ways to avoid unforeseen – but common - mistakes made even by successful business owners.

10:30 AM - 11:45 AMOPERATIONS/MANAGEMENT: Grassroots Outreach to Government and the Media - How to Make Your Voice Heard! Room 207C

Dan Felton, Vice President, Government Relations, IBWA (pictured at left)

Tom Lauria, Vice President, Communications, IBWA

 

Learn about how you can help your company and the bottled water industry have an even stronger voice in the media and within the halls of Congress and your state and local legislatures. In a world where perception is often reality, discover how your calls and letters to, and visits with, the media and legislators can make a difference in your company’s bottom line.

10:30 AM - 12:00 PMTECHNICAL & REGULATORY: CPO Study Session: Are You Smarter than a Plant Manager? (1.5 CEUs) Room 307A

FRIDAY SEPTEMBER 24, 2010

8:00 AM - 11:00 AMBottled Water Plant Tour (1 CEU) Departs West Building Entrance Driveway

Tour DS Waters’ bottling facility which produces 1 gallon, 3/5- gallon, and 2.5 gallon spring, purified, distilled and fluoridated water products for residential and commercial customers throughout the Central Florida.  This tour will include DS Waters’ state-of-the-art purification processes, world-class disinfection systems, start of the art mineral injection, and robotic loading technology.  Bus transportation will depart from the Orange County Convention Center (West Building A/B Entrance Driveway).  You can select one of three departure times and will want to allow 2 hours for the transfers and tour. (Ticketed event.)

8:30 AM - 9:30 AMTRENDS: Global Beverage Trends Room 206 A/B

Richard Hall, Chairman, Zenith International, Ltd.

 

Where will future growth come from? Which products? Which countries? In this session, you will hear the big picture answers.  Presentation will cover the past five years and forecasts, volumes and growth, value, all main products and leading countries.

It starts with key market developments in broad sectors - alcohol, hot drinks, milk and soft drinks, then more detail on carbonates, juices, still drinks and water, leading on to high-growth emerging categories such as iced tea and coffee, sports, energy drinks, and flavored and functional waters.

8:30 AM - 9:30 AMOPERATIONS/MANAGEMENT: The Business Case for Supplier Diversity Room 207A

Patricia Hanes, Southeast Regional Director, Minority Business Development Agency

 

Patricia Hanes, will discuss the business case for supplier diversity at your organizations.  In this session, you will learn:

 

  • Why supplier diversity should be part of your competitive advantage - from technology companies to legal firms and even janitorial services, minority-owned firms provide all types of goods and services that your company procures.  You should seek opportunities to do business with a diverse range of companies, expanding your opportunities to attract diverse thought and innovation, adding to your bottom line.
  • Supplier Diversity isn't just the right thing to do, it's good for your company's bottom line - we live in a multi-cultural world and your supplier base should represent your customer base.  By 2050, the U.S. Census Bureau predicts the country will be majority minority - which means your customer base will be majority minority.  Doing business with minority-owned firms is doing business with your customer base.

 

9:45 AM - 11:00 AMOPERATIONS/MANAGEMENT: ABA State Tax Battles Room 207A

Jim McGreevy, Vice President, Government Affairs, ABA (pictured at left)


We know that 2010 has been a challenging year for those of us working in state houses across the country as some elected officials discuss ways to fill budget gaps by placing discriminatory taxes on our industry’s products and containers. Excise taxes, retailer fees, container taxes, bottle bills. All options are on the table. ABA’s Jim McGreevy will look at what has already been proposed, what may be looming on the horizon and how ABA and our state partners are engaged to win the debate.

9:45 AM - 11:00 AMTECHNICAL/REGULATORY: Science: Myth vs. Fact Room 207C